Posts Tagged ‘diamond’

The Perfect 10 $3500 Wedding Band Sweepstakes

August 10, 2011

Go to our Facebook page to enter the $3500 Wedding Band Sweepstakes, this is your BIG chance to win a pair of wedding bands from Jones & Son Diamond  & Bridal Fine Jewelry in Little Rock, Arkansas.

Go to


Jones and Son Offers Little Rock Diamonds!

June 11, 2008

Jones and Son Diamond and Bridal Fine Jewelry is proud to offer diamonds to Little Rock. We have been in business for over 24 years and are the oldest tenant in the shopping center. We now have one of the largest loose diamond selections in Little Rock and are proud to offer the finest diamonds at the best prices. At Jones and Son The Best is All We Have to Offer. Read more at or at our newest website

Unexpected Incident on Vegas Flight 3343…Love Is In The Air

March 24, 2008

Southwest Airplane

It seemed like a normal day at the Little Rock National Airport. Hundreds of airport and airline employees showed up to work, traffic wasn’t that bad, and even the parking lot was rather calm. The security checkpoints were business as usual in this post 9/11 era of heightened security. Everything seemed perfect on this calm and serene day, there wasn’t even a cloud in the sky.

Finally something happened. While in mid flight, the Southwest Airlines flight 3343 that flies direct from Little Rock to Las Vegas the unexpected happened . The moment came when the captain announced in a business as usual fashion, “Ladies and Gentlemen, this is your Captain speaking.”

But what he said next made everyone cry tears of joy.

The Captain read this most intimate yet public message to the entire cabin that was filled with more than one hundred people and everyone gasped as the romantic ending was read Ben opened the wood box in hand. He (captain) announced, “ I bought you this trip to Vegas to let you know how much you mean to me, as hard as you work you deserve it. I also decided to surprise you with this 3.00 carat diamond ring, Happy 10th Anniversary. I’ll love you forever, Ben.”

Stephanie, Ben’s wife was in tears and there was not a dry eye in the cabin. She grabbed the ring slipped it on her finger (a perfect fit) and everyone on the plane applauded very loud.

To top things off the moment was captured on video and can be seen on the Jones & Son website starting on March 23rd, 2008, capturing the unexpected incident that Ben and Stephanie Evans shared on Vegas flight 3343, forever.

Stephanie Evans Ring

Gelin & Abaci Tension Settings Available at Jones and Son Little Rock, Arkansas

February 29, 2008

Gelin & Abaci 

A Gelin & Abaci tension setting is truly one of the single most attractive ways to display a fine diamond as it allows more light to refract and reflect through it. The entire premise of each tension set ring is that it is one of a kind custom made for a specific stone size and finger size, and is available in 14kt, 18kt and Platinum.

The ultra-intense pressure of the setting holds your diamond on either side, allowing a full side profile view of the center stone.  There is no other type of setting which will allow this much of the center stone to be seen.  The tension ring is certainly in a league of its own. Up to 95 pounds of pressure are applied to the diamond, securing it into place. This patented process, ensures the metal retains its metal memory in maintaining the constant pressure and lasts a lifetime.Gelin & Abaci tension settings are available exclusively at Jones and Son Diamond and Bridal Fine Jewelry. Or watch the cool commercial on YouTube.

New Calla Cut Rings Are Now Available at Jones and Son

February 28, 2008

New Calla Cut Rings

The new Calla Cut Rings have recently been released and are now available at Jone and Son Diamond and Bridal Fine Jewelry in Little Rock, Arkansas. The latest designs have hit the showcase and have juts arrived today. Read more about the uniqueness of the Calla Cut at

The Soldiers Valentines Surprise!

February 15, 2008

Becca Mitchell Shows Off the Ring!

This was inspired by Major Shane Mitchell who is stationed in the 39th Infantry at Camp Shelby, Mississippi, and by the way he is on his way to Iraq. He wanted to really WOW his wife of 18 years this Valentines Day. However, he was unable to be with her to do anything special. He asked his mother what he should do and she suggested a local Little Rock, Arkansas jeweler Jones and Son Diamond and Bridal Fine Jewelry. She told Jones and Son that her son wanted to buy a diamond for his wife for Valentines Day and wanted to really make her day. That’s where she met Jones. Jones assisted Major Mitchell in selecting a perfectly cut 1 Carat Princess Cut Diamond set in white gold.

Then came the question Jones asked Major Mitchell, “How are you going to give it to her.” The two put their heads together and came up with a way for Mitchell to see her reaction. Together they came up with a way for Mitchell to see her reaction while not being there, so they can share in the moment together while apart. So Mitchell wrote a message and bought her Godiva chocolate to accompany the 1 Carat Diamond and he asked Jones to present it to her. Jones came up with the idea to add it to his family’s jewelry store website on the homepage for Mitchell as well as his friends and family to all share in the moment together.

Mitchell said, “It’s something she’ll remember forever and that is important to me.”Major Mitchell’s mother called up the principle of Villonia Elementary the school where Mitchell’s wife, Becca Mitchell works and he allowed Jones to show up with the diamond, the chocolate, and the message with a video camera to film the event and capture the moment forever for the entire Mitchell family.

Jones hid in a closet at the library of the elemtary school where Becca teaches and when she came in with her class walked out and presented her with the ring. Her reaction was tears of suprise and joy and it was a moment that she will remember forever. Read more @

Or read the full story on the Log Cabin Democrat @ or watch the actual video below.

The Four C’s Overview

January 12, 2008


The Four C’s Overview

Even if you have never bought a diamond before, chances are you have heard of the “Four C’s.:” Cut, color, clarity, and carat weight are the four main identifiers of any diamond, and should be where your attention is focused when making a purchase. Understanding these four keys unlocks greater understanding of a diamonds value.

Listed next are the “Four C’s”, what they mean and why they are important. Each of these factors should be taken into account when buying a loose or mounted diamond. They are not necessarily They are not necessarily given in any order of importance, as this is up to the particular tastes of the individual. They are, however, given in order of noticeability.

Cut:  Cut is the first thing one sees when examining a diamond.  It is simply the specific proportions to which a diamond is crafted by a skilled artisan. Although it is the only “C” completely controlled by man, cut is the main factor that contributes to a diamonds brilliance.

Color:  After cut color is the second most noticeable attribute of a diamond. Generally, the less color a diamond has, the more precious it is. Specimens with too much color tend to look dull and those at the end of the color scale are completely lackluster.

Clarity:  A diamond’s clarity is also referred to as “natures fingerprint” , and is judged by the number of external and internal irregularities and  flaws.  These marks are called blemishes or inclusions respectively, and can be viewed with a 10x loupe. Smaller characteristics generally have little effect on a diamond.

Carat Weight:  The fourth, and final, “C” is not a factor in a diamond’s brilliance, but has direct influence on its cost. Carat (ct.) weight simply refers to the actual weight (not size) of a given specimen. 

Read more on website @

Jones and Son Announces The New Signature Diamond Collection

January 8, 2008

The Signature Diamond Collection at Jones and Son

Jones and Son Diamond and Bridal Fine Jewelry annouced today that they will be one of the first jewelers in the country to carry the Signature Diamond Collection. “This collection will be a wonderful new addition to the variety of style and design that we carry in our store,” said Mr. Jones of Jones and Son. “we are delighted to expand our DTC Sightholder retail partnership for the 2008 year.”

Jones and Son was one of ten jewelers in the country picked to develop and market this exquisite collection of top quality diamonds. The diamonds are perfectly cut diamonds with top grade brilliance ratings who compete with Lazare Kaplan and Hearts on Fire The collection is now available at Jones and Son Diamond and Bridal Fine Jewelry in Little Rock, Arkansas. See

The Calla Cut is Available at Jones and Son

January 4, 2008

Calla Cut Rings at Jones and Son

The Calla Cut by Nelson is available at Jones and Son Diamond and Brida Fine Jewelry. The Calla Cut is a diamond that is fashioned after the Calla Lilly. It is one of the most unique cut diamonds that is currently available. Come by and view this exquisite collection at Jones and Son Diamond and Bridal Fine Jewelry today. Or read more on our website at

Cool Caerleon Tops Available at Jones and Son!

December 27, 2007

Caerleon Interchangeable Rings at www.jonesandson.comCaerleon Tops 

The coolest Caerleon Tops are available at Jones and Son Diamond and Bridal Fine Jewelry. We have the largest selection in Little Rock and will continue to offer these fine pieces at competitive prices. The Caerleon Tops and Caerleon Jewelry were a top gift this Holiday Season and were a highly sucessful product in the year 2007.