All About Platinum

Platinum Record

Platinum is pure, rare, eternal and versatile.  Platinum’s purity endows it with a brilliant white luster.  This helps to reflect the true radiance of diamonds.  It is at least 95% pure and it does not fade or tarnish and keeps its look for a life time.  Platinum’s purity makes it hypoallergenic and ideal for those with sensitive skin.

There is very little platinum on this earth and it is found in a very few places around the world.  This exquisite metal is 35 times more rare than gold.  Platinum is the perfect choice for a lifetime of everyday wear.  Its density and weight make it more durable than other jewelry metals.  Platinum does not wear away and holds precious stones firmly and securely.  Platinum does scratch.  However, the scratch on a platinum pieces is merely a displacement of the metal and none of its volume is ever lost. Read more at


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