Archive for January 29th, 2008

All About Platinum

January 29, 2008

Platinum Record

Platinum is pure, rare, eternal and versatile.  Platinum’s purity endows it with a brilliant white luster.  This helps to reflect the true radiance of diamonds.  It is at least 95% pure and it does not fade or tarnish and keeps its look for a life time.  Platinum’s purity makes it hypoallergenic and ideal for those with sensitive skin.

There is very little platinum on this earth and it is found in a very few places around the world.  This exquisite metal is 35 times more rare than gold.  Platinum is the perfect choice for a lifetime of everyday wear.  Its density and weight make it more durable than other jewelry metals.  Platinum does not wear away and holds precious stones firmly and securely.  Platinum does scratch.  However, the scratch on a platinum pieces is merely a displacement of the metal and none of its volume is ever lost. Read more at


All About Gold

January 29, 2008

Gold Ingots

Gold, one of the most precious of metals, is virtually indestructible.  The karat mark on a piece of gold jewelry indicates how much pure gold that piece of jewelry contains.  The system of measuring with karats is based on a scale of 24, with 100% gold equaling 24 karats.  Since 24kt gold is usually considered too soft to be used in jewelry making, gold is alloyed with other metals to strengthen and harden it.  The karat mark tells you what the ratio of pure gold to the other metals really is.  When gold is alloyed with other metals, different hues of gold can be created.  These hues range from yellow, red, white, green, blue, and black. Read more at